About us

Crafted with Care. Designed for Today. Made to Last.

Gulachin (गुलचीन) — named after the frangipani flower, a symbol of revival and timeless beauty — is a fashion label from Ranchi, Jharkhand. Founded by designer Shruti Shreshtha, we celebrate Indian craftsmanship through a modern, grounded lens.

Our mission is simple: to create clothing that fits your life — comfortably, thoughtfully, and for the long haul. In a world of fast fashion and fleeting trends, we design timeless pieces that feel like home — garments that patiently wait in your wardrobe, ready to be worn again and again, because they never stopped feeling like you.

When online shopping offered endless choices, we noticed what was missing — connection. We craft clothing that doesn’t chase trends or try to please everyone, but quietly calls out to you. Pieces that move with your rhythm, not the noise around you.

We use skin-friendly fabrics, with intentional designs and silhouettes made to move with you. Our garments honour traditional craftsmanship, reimagined for today’s lifestyle.

As we grow, our commitment remains firm: to create consciously — clothing that is good for your skin, kind to the hands that make it, supportive of the communities we work with, and gentle on the planet we share.

We create for the curious, the conscious, and the quietly confident — those who seek comfort, connection, and subtle boldness.

Rooted. Bold. Honest.
Our clothes don’t just hang in your wardrobe — they live with you, speak for you, and stay with you.